Discover How a Facebook Bot Can Increase Appointments and New Patients for Chiropractors

Get more chiropractor appointments and new chiropractor patients


The Facebook team recently released stats regarding the insane usage of Facebook Messenger worldwide. Here are the key stats you need to know that affirm Messenger’s importance to your chiropractic business:

  1. Facebook Messenger has 1.3 billion users. Yes, billion. That’s more users than Snapchat, Twitter and Instagram combined. Messenger is where your customers are communicating.
  2. Messenger adds 100 million new users every five to six months. Facebook Messenger hit 1 billion users in July 2016, 1.2 billion in April 2017, and 1.3 billion in September this year.
  3. Users have 7 billion conversations on Messenger every day. That’s over 2.5 trillion conversations every year. For comparison, Snapchat users send 3 billion photos per day.
  4. 260 million new conversations are started daily. These are not just new threads between people, but between people and businesses too. This number will only grow.
  5. There were 17 billion realtime video chats on Messenger in 2017. That is double the amount of video chats Messenger users were having just a year ago.
  6. Messenger users shared 500 billion emojis in 2017. That’s 385 emojis per user, or just over one emoji per person per day on Messenger.
  7. 18 billion GIFs were shared via Messenger this year. In the world of Messenger, GIFs are sent over 500 times per second. GIFs are a powerful communication and storytelling medium for both consumers and brands.
  8. There are over 100,000 bots on the Messenger platform. Bots (or chatbots if you prefer) are how many businesses communicate with their customers on Messenger, letting their bots do the heavy lifting of customer support or conversational marketing. There were over 100,000 of these bots in April 2017, so this number has only grown.
  9. Over 2 billion messages are sent each month between people and businesses. If you think Messenger is only for people and not brands, you’re wrong.
  10. 2.5 million Messenger groups are started every day. Private Messenger groups are like the social networks of old — it’s how people are connecting with their closest friends.
  11. The average Messenger group has 10 people. This has become a truly social platform. Imagine how much word of mouth can you create with that level of interconnectedness.
  12. 11 billion reactions were shared in Messenger this year. The most popular reaction was the heart eyes emojis.
Messaging App Statistics




Convinced that Messenger marketing is here to stay? Here are some beginner’s tips for chiropractors just getting started:

  • Automate your customer service. Messenger bots can automatically respond to queries, and Facebook’s Smart Replies feature lets you create responses to common queries.
  • Use Messenger marketing software. These are SaaS products similar to what Mailchimp and ExactTarget were to email. They help you create bots, send messages, track click-throughs, automate responses, and more. Facebook has a list of preferred providers on its business section.
  • Automatically recover abandoned carts. Messenger’s “Send to Messenger” plugin lets you get permission to send messages via an opt-in on your website. One of the best uses of this plugin is to send Facebook messages whenever someone abandons a cart on your e-commerce store. Many of Facebook’s preferred software providers offer this functionality.

Facebook Messenger marketing shouldn’t replace your existing marketing. You still need to do email and social marketing. But Messenger marketing can greatly augment everything you’re doing on the marketing and sales side and you’d be crazy not to be investing in Messenger as a channel for your business.


How Chiropractors can get more appointments and new patients

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Offline Marketing vs Online Marketing – Where Should You Invest Your Marketing Dollars?

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Do you think it’s too late to start working on search engine optimization (SEO)?

Do you think you’re rankings are just so bad that it’s not even worth trying at this point?

If you just nodded your head yes, then you need to read this case study because it’s never too late!


The Challenge

Our client is a leading manufacturer and distributor of a natural resources product.

When this client came to us for help, their website was not optimized for search engines so their website was not appearing at the top of Google for relevant search terms.  In fact, when we began our work, the client had zero first-page Google rankings for any of their priority keywords.

For their #1 top-priority keyword, our client was ranking 63 in Google (that’s page 7).  In other words, they were nowhere to be found in Google!

If this sounds familiar, then you may be feeling overwhelmed or even helpless by how far you have to climb to get to the first page of Google.  It’s at times like this when it’s important to remember the famous Chinese proverb, “A journey of a thousand miles begins with a single step.”

I guarantee if you do nothing, then you’ll never reach the coveted first page of Google.  But if you take action, even the smallest action, then you’ll start to pick up the necessary momentum to propel you forward.

Let’s take a look at some of the small steps we took with our client that got them moving in the right direction…


The 5 Small Steps We Took

The first small step was a website audit.  We audited the website to identify all of the specific issues that were preventing the website from ranking high in the search engines. Based on that audit, we created a custom search engine optimization plan…

The second step was keyword research. We conducted research to identify the specific terms that prospective customers would use to find our client’s products when searching in Google.

The third step was to edit the website based on our keyword research.  For example, we documented edits to the page Titles, Headers, Meta Descriptions, and some of the page copy to make it more relevant to the target keywords. Then, since our client had its own web development team, our client’s web developers implemented the website edits that we had documented.

The fourth step was to get some inbound links (links from other website pointing to your website).  Inbound links  are a major factor in search engine rankings so we dedicated a lot of resources towards building new links to the website. We submitted the client to relevant business directories, and we conducted research and outreach to request links from relevant websites. As a result, the client attracted new links to their website, and this helped improve rankings.

Finally, the fifth step was to create more pages on the website to increase the chances that our client would rank for relevant keywords.  We researched topics for informational articles that would form a “Knowledge Center” on the client’s website. We then drafted the articles for the client’s approval, and the client’s web developers added the articles to the client’s website.

As you can see, this was fairly straight forward and none of the steps are too daunting.

Now for the best part… Let’s look at the results…


The Results

As I mentioned above, when we began our work, the client had zero first-page Google Rankings for any of the priority keywords that we were tracking. For the top-priority keyword, the client’s ranking was #63 in Google.

Today, the client has 10 first-page Google Rankings for priority keywords. For their top-priority keyword, the client’s website currently ranks #2 in Google!

Below is a graph of our client’s Organic Search Traffic (SEO Traffic) and conversions from July 2015 to March 2017.  As you can see, they had 231 visits from search engines in July 2015.  Then in March 2017, they had 843, which is an increase of 265%!  Conversions (visitors contacting our client about their products) increased as well from only about 3-4 per month to now 10-18 per month.

Jul-Mar-2017 Traffic Trends


Now let’s compare a longer time period to really highlight the improvement here…

Below is a table that compares the periods from July 2015 through January 2016 versus July 2016 through January 2017.

Jul 2015 – Jan 2016 Jul 2016 – Jan 2017 Increase
Organic Traffic 1,822 5,885 3X Increase
Leads 16 96 6X Increase

How would your business change if you had a 3x increase in traffic and a 6x increase in sales leads?  Remember, it all starts with a small step!


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